Anyone can put a few Sri Lanka hotels in a brochure, or design an attractive website, and proclaim themselves as experts. Anyone, too, can air their views on consumer websites.

But Red Dot really does specialise in Sri Lanka holidays – combining that only with the neighbouring attractions of Kerala and the Maldives.

We are enthusiastic Sri Lankaphiles, exploring this beautiful island in the Indian Ocean with perpetual delight. Please read below to discover why we are a company to trust for your holiday arrangements.

Financial stability:
Red Dot has followed an old-fashioned business philosophy from the outset. We are financially stable and can adjust to good times and bad. We have no loans or debts. We invest from earnings. We pay what we can afford. We have supportive relationships with suppliers that would benefit us in the event of any unexpected collapse of, say, an airline or a major hotel chain. We have a proven record of supporting our customers in emergencies – such as the 2004 tsunami. Our flight holidays are ATOL-protected. We are committed in the long-term to the countries we promote.

Value and commitment:
Our holiday planning takes place primarily in Colombo. We can offer you such competitive prices that there is no point struggling on alone. And our customer feedback suggests that our commitment to our customers has become widely appreciated.

Trust Red Dot, and your money will not subsidise plush UK offices, large secretarial staffs or expensive brochures. Rest assured, we will spend your money where it really matters - in the country that you plan to tour.

Explore the Red Dot site and you can find a host of information on just about every aspect of your Sri Lanka holiday – and, if you can’t find it, just ask us.

Reduce the risk of fraud:
The UK Foreign Office website warns of increased dangers of credit card fraud for independent travellers in many parts of the world -- including Sri Lanka. Reduce that risk by booking with Red Dot. We will protect you without cramping your style.

Credit/debit card payments are made on our HSBC secure epayments system and the company is unique in Sri Lanka in operating under a clearly-stated anti-fraud code to protect your personal information to the fullest extent. Read more about this in the Booking Information section on our website or ask your personal consultant for details.

Knowledge and experience:
In a global recession only the strongest and shrewdest prosper. Specialising in Sri Lanka gives us a distinct edge. And the feedback we receive -- not just from Red Dot holidaymakers but during our daily involvement in Sri Lankan life -- enables us to constantly enhance our holiday programme.

We do not just visit Sri Lanka occasionally, whizzing around the island to check out a few new hotels. We live and breathe Sri Lanka. Our mix of Sri Lankan and English consultants know the country intimately. We are always eager for new discoveries. We work ceaselessly provide the profiles, the pictures, and the assessments that some fake competitors have been known to steal.

Relationships:
We have a trusting and supportive relationship with accommodation owners and countless others involved in the holiday trade, and we recognise the importance of fairly representing our clients with these suppliers at all times.

Fair policy on refunds:
Red Dot values your personal safety and we have a clearly-stated refunds policy in the event of an outbreak of terrorism. Sri Lanka has had a troubled history -- and travel insurance policies often give inadequate cover. If the UK Foreign office (or, in the case of non-UK travellers, their own government body) advises against travel to any of your destinations, we guarantee the following refunds in event of cancellation: One month or more before travel: 100 per cent. Less than one month: 90 per cent. During your holiday: All recoverable costs. Furthermore, we voluntarily return all recoverable costs in the event of all cancellations.

Peace of mind:
For your extra peace of mind, Red Dot is a UK limited company, operating under EC travel regulations. Fly with us from the UK and you gain the benefit of full ATOL protection on all flight-related holiday. See http://www.caa.co.uk for more details. But we cater for independently-minded travellers from anywhere in the world. All Red Dot's bookings operate under clearly-stated, legally-acceptable booking conditions - unlike some of our rivals who act merely as facilitators and accept no legal responsibility.

Flexibility and independence:
Whatever your requirements, we always strive to tailor your itinerary to your own wishes. We recognise the yearning of many independently-minded travellers to experience Sri Lanka "unpackaged."

We offer total flexibility. Whether you are looking for a full holiday package or just a night in a favourite hotel, we will provide knowledgeable and independent advice and committed personal service.

Spoiled for choice:
No company offers a more varied choice of Sri Lanka hotels than Red Dot -- from rural hideaways to favourite beach haunts. All of them are checked and assessed on a regular basis.

Our island tours can possess the extra little touches that will bring them alive. Our highly-regarded drivers operate under a Red Dot code encouraging good practice between driver and client. We can also offer self-drive car hire, train travel or (for the luxury traveller) an internal sea plane or helicopter service.

Our range of itineraries is unrivalled:
•    Luxury tours: an enticing selection of opulent villas, stylish hill-country retreats or boutique hotels.
•    Sports holidays such as cricket golf, cycling and horse safaris.
•    Nature holidays such as wildlife safaris, island treks, birdwatching or fishing.
•    Adventure holidays that might take you surfing, hot-air ballooning or white-water rafting.
•    Weddings and honeymoons.
•    Holidays in accommodation ranging from exclusive villas and boutique hotels to hill-country bungalows, family beach hotels to backpackers' haunts.

You might wish to consider Sri Lanka as a chance to explore the vestiges of colonialism, or as an island that can offer you a full body-and-mind MOT with its centuries of experience in Buddhist philosophy, meditation and Ayurvedic treatments. The choice is yours.

Ask Four Simple Questions:
Booking a holiday has never been more confusing. The Internet is awash with travel companies promising to end the days of the traditional High Street travel shop. The choice seems limitless.

But ask yourself these four simple questions:
•    Does the company really have a specialist knowledge?
•    Does the company offer proper booking conditions and official licensing that you can trust?
•    Will the company respond flexibly to your individual needs?
•    Does the company have sound business habits?